Sold on south dakota
Concept • art direction • Illustration
President’s Day, the day of the year everyone uses Mount Rushmore in their ads. But in South Dakota, Mount Rushmore is a part of us all year round. So this year we decided to join in on the fun, and have a blowout President’s Day event in the spirit of a mattress or car sale. Our design for the event and the surrounding promotion was inspired by these kinds of sales—over the top, loud, and fun.
We created a landing page, wall graphics, fake South Dakota money for the prize machine, social posts and tons of posters and swag.
