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From early mornings reeling in fish on the lake, to late night stargazing from your Badlands campsite, South Dakota is THE place to be on the road. This campaign was all about showcasing the beauty of South Dakota, and how accessible it all is; morning, noon, and night. No matter what time you pull over, there's always something to see. We placed billboards in key markets Minneapolis, Chicago, and Denver, with two 3D billboards in high-traffic areas in Minneapolis. We also geo-targeted viewers near the outdoor placements digitally. Over all the campaign resulted in 3.3 million impressions across the three markets. 

Winner of a Gold Hospitality Sales & Marketing Association International Adrian Award 2018